Cisk will be joining a number of other sponsors and commercial and preferred partners in this type of sponsorship deals which prove more of a partnership in brand communications rather than the traditional type of sponsorships. FXDD (Europe) were appointed Platinum Sponsors of the national team earlier this year.
MFA President Norman Darmanin Demajo explained the concept of different levels of partnership the association has been working on. He said the association believed that a company of the stature and identity as Farsons would be the ideal partner in enhancing the image of the national team thanks to the excellent reputation Cisk has locally and abroad.
The MFA President emphasised on fan engagement in all national team matches, not only the ‘big match’ against Italy. He revealed that the sale of Goal Cards, which were launched two weeks ago is doing well.
He concluded by saying that the MFA will be working on improving Match Day facilities as the association believes that Match Day Hospitality and Fan Engagement are now of utmost importance.
Aquilina said that the two parties will be discussing possible activities and events for fan engagement.
Norman Darmanin Demajo and MFA Honorary Treasurer Antoine Portelli, Norman Aquilina and Simonds Farsons Cisk Director Michael Farrugia finally signed the two-year deal.
Photo: Copyright © domenic aquilina/MFA