The activity proved to be a popular attraction, given the publicity given recently by the ABCF, Hard Rock Cafe Malta and the MFA, not the least for its significance in raising an awareness related to breast cancer and the need to stamp out the fear factor that such a condition may generate.
Among those participating in the walk was Mrs. Michelle Muscat, the Prime Minister’s wife, together with Ms Paula Mifsud Bonnici MP, Dr Joe Cassar MP and Ms Anne Fenech Adami wife of Dr Beppe Fenech Adami MP.
The event was organised by Hard Rock Café Malta in collaboration with ABCF and the MFA Women’s football sector supported the event and provided an entertaining warm-up by the women’s national team for the race participants after which they also joined on the walk.
An novel attraction in the walk was the participation of Zepp, the adopted MFA dog mascot of Malta’s national teams. There was also a strong football participation, with a number of players, coaches and administrators from women’s clubs together with their families and friends.
During the activity, the Sales and Marketing Manager of Hard Rock Café Malta, Adolf Vella, thanked all present for their participation and announced that Malta’s Women’s National Team will be the firm’s official Pinktober Ambassadors and will work closely with Hard Rock Cafe to raise more awareness throughout this Pinktober campaign.
The ABCF stated that they are once again honoured to work on breast cancer awareness in collaboration with Hard Rock Café Malta for the 4th consecutive Pinktober and went on to thank everyone who supported them during this Pinktober Walk for Life 2013, stating that it means a lot for them, “as only together we can make a difference.”
The ABCF thanked all the participants and sponsors mainly the Women’s football National Team, Hard Rock Café Malta, Malta Medical Students, Amac Ltd, St. James Hospital and San Michel Water.
Photos: Copyright © Paul Zammit Cutajar