Hard Rock supports breast cancer awareness through the 14th annual PINKTOBER™ campaign! As part of this year’s campaign Hard Rock Café Malta has just nominated The Malta Football Association Women’s National Team will be their Official PINKTOBER™ Ambassadors.
Together, Hard Rock Café Malta and the Malta and the Malta Football Association Women’s National Team will be working side-by-side with the Action For Breast Cancer Foundation to raise awareness and funds this October.
“We are honoured to have the Women’s Football National Team as this year’s PINKTOBER AMBASSADORS for Malta. This year’s campaign is titled ‘MAKE IT PINK’ and our Ambassadors took this on-board and wore a PINK hand-dyed Hard Rock Classic T-Shirt for their training session,” said Adolf Vella Sales and Marketing Manager for Hard Rock Café Malta.
“Consistent with its practice to collaborate in various initiatives of humanitarian dimension, the Women’s Football section of the MFA is in the forefront in assisting in activities for such good causes. The Women’s National Team are delighted to be named PINKTOBER AMBASSADORS and play an active part in Hard Rock’s campaign,” said Maria Mifsud, MFA Deputy General Secretary – Grassroots, Youth Development & Education.
The programme is now being followed up by the association’s pledge to have its Women’s National Team and BOV Women’s Leagues and Under 16 League matches in October played with the Breast Cancer Awareness theme as the central point. Therefore during this month, matches in all venues will be played for this good cause, with the participants knowing that football is also a medium through which the public can be educated in various humanitarian values.
One of these is Breast Cancer Awareness accompanied by a lifelong mentality where prevention is better than cure and also to discard the fear factor and face this condition with a bold and positive attitude. Let’s go beyond the ribbon this October to support a cause that affects millions across the globe.
Hard Rock’s PINKTOBER program encourages guests around the world to support breast cancer awareness by attending live music performances and pink-themed events at Hard Rock locations across the globe. Fans can visit their local Hard Rock and rock out for the cause with concerts and special events to benefit local breast cancer charities such as Action for Breast Cancer Foundation and other breast cancer research and awareness organizations.
PINKTOBER 2013 is supported by SAINT JAMES HOSPITAL GROUP, SAN MICHEL TABLE WATER and MARSOVIN.
EVENTS – Proceeds for Action for Breast Cancer Foundation
MEET AND GREET OUR HEROES An afternoon with friends, make-up session and a tea-party with Hard Rock desserts.
When: Saturday, 26th October 2013 – 4PM till 7PM
Where: Hard Rock Bar Malta
Vault 17, Valletta Waterfront
PINK CARPET EVENT Party in PINK for a good cause at Hard Rock. Live Music, Pasta Buffet and free flow of Wine.
When: Wednesday, 30th October 2013 – 8:00PM
Where: Hard Rock Café Malta, Level 2, Bay Street Complex, St. Julian’s
For additional event information, visit www.hardrock.com/malta. For additional information on the PINKTOBER™ program, please visit www.hardrock.com.