Multinational Tipico Group, the leading sports betting and online gaming provider in Germany and Austria and one of Malta’s most attractive employers for more than 20 years, has entered a multi-year collaboration with the Malta Football Association (MFA) as the Official Partner of the Senior Men’s National Team to further strengthen its employer brand in Malta.
This agreement marks a significant milestone in Tipico’s two-decade history as an employer in Malta. The partnership will focus on strengthening the group’s talent acquisition through its portal Tipico Careers (www.tipico-careers.com), highlighting the company’s long-term commitment to local talent and plenty of employment opportunities in fields from tech to finance, legal and other business support roles.
Supporting Malta’s national football ecosystem will be upping Tipico’s visibility among Malta’s skilled workforce with a passion for sports.
Branding Integration Across Team and Stadium
As part of the partnership, the Tipico logo will appear across several official MFA and national team assets, including official technical wear and gear, such as training tops, training sweatshirts, polo shirts, tracksuit tops, and walk-on anthem jackets. Additionally, there will be advertising boards within the National Stadium, access to official merchandising products and tickets as well as digital and social media integrations. All digital activation shown will focus on Tipico’s employer portal Tipico Careers (www.tipico-careers.com).
Kajetan Strini-Brown, Director of Sports Brand & Marketing Acquisition at Tipico: ‘The brand Tipico is strongly rooted in professional football and so are our sponsoring activities. Furthermore Tipico is more than 20 years headquartered in Malta and employs more than 450 people on the island. That’s why we are absolutely delighted to enter this new partnership with the Maltese National Team to increase our visibility as a reliable, attractive and international employer in Malta.’
Bjorn Vassallo, President Malta FA: ‘We are very happy to welcome and team up with Tipico, a world-renowned brand in online gaming. Both organisations live and love football and this augurs well for a strong collaboration. Looking forward to succeeding together both on and off the pitch.’
First Appearance: Malta vs. Luxembourg – 26th March 2026
The first major moment in the partnership will be Malta’s UEFA Nations League playoff match against Luxembourg on 26th March 2026. This fixture represents a decisive opportunity for Malta as the team fights for its promotion to League C.
About Tipico Group
Tipico Group is the leading sports betting and online gaming provider in Germany and, in terms of its subsidiary ADMIRAL Austria, the number one operator in sports betting and retail slot gaming in Austria.
As a pioneer in the industry, Tipico has been offering its customers state-of-the-art technology and innovative products for more than 20 years. Tipico continuously sets new technological standards, especially in terms of speed, security, and userfriendliness. Hundreds of developers work on improving our products every day in our technology hubs in Germany, Austria and Malta. We are particularly focused on data security and consumer protection; effective and evidence-based player protection measures are an integral part of all our offerings.
Founded in 2004, Tipico Group now employs around 3,800 staff members. Together with our partners, almost 6,800 people take care of our customers every day in over 1,250 betting shops across Germany and Austria, making Tipico Group the operator of the largest shop network in the German-speaking region.