Malta is by no means one of the biggest countries in Europe. Yet the island has a league with 12 professional clubs. Increasingly, the clubs are also active in the Europa League. One of the reasons for the successes in recent years has been the establishment of online casinos in Malta. According to Casino Kennis, online casinos are increasingly investing in Maltese football clubs. This naturally provides a capital injection and ultimately allows the clubs to bring better players to Malta.
Biggest clubs from Malta team up with casino world
A partnership with online casinos is proving to be quite successful. Indeed in recent years, online casinos have even been arguing with clubs about who they can sponsor. There is obviously only one spot on the shirt available and there are more online casinos in Malta, than professional football clubs in Malta. Consequently, the deals that are struck are worth millions of euros. This is bizarre because Malta has a population of only 500,000. Still, thanks to the cash injection, online casinos hope to showcase more in Europe and thus gain a larger audience.
Valetta struck deal with Meridianbet
Since 2021, for example, Meridianbet has featured on Valetta’s t-shirts. This is Malta’s biggest football club. They won the championship several times and they have been active in the Europa league. In the past, they even played against Juventus and Inter. Unfortunately, not with too much success. But this did ensure that Meridianbet has been on television. The well-known European bookmaker thus still managed to make a name and fame in Europe. Despite Malta being a relatively small football club.
Online casinos have major impact on club finances
A multi-million dollar deal obviously has a big impact on club coffers. The money the clubs raise with this they can never earn from season-ticket sales. The island is unfortunately too small for this. So a million-dollar deal really affects the club finances. A club cannot just get better players. They can also invest money in youth training and facilities at the club itself. Investments can be made in stadiums and a better grass pitch. This definitely affects the players’ performance on the pitch. This way you can see that a million-dollar investment by an online casino has a huge impact on the club.
No big star players in Malta yet
Unfortunately for Maltese football clubs, there are no big star players from other football clubs yet. Most players come from Malta itself. Only when Malta starts performing better at European level will the players come naturally. Online casinos’ investments can certainly contribute to this. As facilities improve and more scouting can take place, club performance can also improve. Ultimately, a financial injection from an online casino has a huge impact on an online casino. We even see the league having an online casino as its main sponsor. This means quite a lot of money is invested by the online casino world.
Exact impact will take years
Only in recent years have online casinos invested millions of euros in Maltese football clubs. This does not mean that this has an immediate effect. It will take years before the impact starts to be clearly visible. Football clubs will then start to grow with the investments made in recent years. In the future, Malta may even become a country of significance when it comes to football. We saw this, for example, years ago with Monaco. This small dwarf state suddenly managed to bring big talents to the club thanks to investments. This is exactly the kind of impact we might expect to see from Maltese football clubs in the future. It just remains to be seen when exactly this will be.