Betclic renew Birkirkara sponsorship

Betclic have renewed their sponsorship agreed with Birkirkara FC. This was announced during a press conference at the Betclic offices in Sliema.

The Malta representative for Betclic, Michael Mifsud, said the company was pleased to extend the sponsorship as this was a sign of support that Betclic wants to give to the Maltese sporting sector.

Photos: Copyright © Joe Borg / MFA

Mifsud explained that the Betclic Everest Group, owned by Lov Group and Le Societe des Bains de Mer operates four brands, namely Betclic, Everest Gaming, Expekt and He said the company offered services to around twelve million clients and in Malta, Betclic employs 300 employees – a third of which are Maltese.

From Malta, Betclic offer services to the Betclic Group around the word in the sectors of Customer Service, Risk & Fraud, Payments, Bookmaking and Software Development and we also have the departments of Finance, Human Resources, Design, IT Operations and the Legal Department whose head is Maltese and is responsible for the Legal, Regulatory and Compliance Division of the whole group.

Michael Mifsud said Betclic was a member of the European Gaming and Betting Association and the European Sports Security Association and therefore there was strict auditing in order to make sure that the company’s procedures respect clients.

Mifsud concluded by saying that the recent talk about match fixing in the local game should not cancel the positive work which is done. He said that with this sponsorship, Betclic was showing full trust in the integrity of the committee members, coaches and players of Birkirkara FC. He wished Birkirkara success during this season.

Birkirkara FC president Joe Zammit thanked Betclic for this sponsorship, saying that thanks to this commitment by a prestigious company, the club could become more competitive and strengthen the squad in order to challenge for honours. He said that due to limited income of clubs, participation in European competitions was of utmost importance but still, that was not enough. Therefore such sponsorships were vital for the club.

Zammit said that the club has been participating in European competition since 1996 and Birkirkara always aimed at being protagonists and not just participants.

Birkirkara captain Gareth Sciberras said the squad was made up of several talented players and among the best foreigners. He said the team was doing well and in view of this weekend’s clash with Valletta, the team will continue to give its 100% commitment.

Birkirkara coach Paul Zammit said that such sponsorships were important for the club and while players and coaches had to have a professional attitude, the club also had to have such attitude. Such sponsorships supported club structures.

Speaking about the team’s Premier League campaign, Zammit said the first round is more geared about gauging the team’s strength.

The Birkirkara coach said the club has been working on the current team since January. He said the team was eliminated from the UEFA Europa Cup with heads held up high. Players deserve the credit for working hard although there is a very long way to go. However he is sure that with the players at his disposal, they can continue to strengthen what they they had built.