The MFA has announced Samsonite as the latest addition in the association’s chain of Preferred Commercial Partners.
Such sponsorship structures following the shift in concept of the MFA’s strategy have been a welcome change from the traditional sponsorships to Partnerships in Brand Communication. These partnerships are based on the creation of commercial opportunities.
Thanks to this agreement, which runs for one year, the MFA will benefit from Samsonite cabin flight luggage bags which will be available for national ‘A’ team players, technical staff and MFA officials.
In turn, Samsonite will benefit from exposure of their product and the creation of commercial opportunities on national team match days.
The brand name is represented in Malta by Airmode Ltd. of Floriana.
Photo: Copyright © domenic aquilina / MFA