If you’re looking for a way to promote your mobile app, an animated explainer video is a great way to get the word out. This guide will show you how to create one from start to finish, including everything from choosing a format for your video and story outline to finding voiceover talent and creating sound design.
Understand your goal
The first step in creating an explainer video is understanding your goal. Do you want to create awareness for your app? Is it more about selling more downloads or generating leads? Are you trying to increase engagement on social media? Understanding these factors will help guide the way in which you choose animation techniques, as well as how long these animations should be and what type of content should be included within them.
For example, if someone downloads a mobile app called “Doggy Poo,” then they might expect that when they launch their dog’s poop into the yard—the app will automatically detect this action and allow them access through their phone’s flashlight feature so they can locate where it dropped (assuming no one else has done this before). However, if this same person were instead looking at different kinds of mobile apps available today (such as those used by doctors), then maybe his/her expectations would change slightly: perhaps he/she wouldn’t want every time something went wrong while doing surgery after surgery; rather than needing immediate assistance from someone else nearby who could help him/her find where exactly did happen during operation process…
Select the format of the video
Now that you have a basic understanding of how to create an animated explainer video, it’s time to decide on the format. The best way to do this is by listening to what your audience wants and needs. You can use various types of animation within explainer videos:
- Live action: These are videos with real people in them—either actors or background characters—who explain the product or service being featured in the video. This kind of content is best suited for products that don’t require too much explanation but still need some help selling their value proposition.
- Whiteboard animation: This type of animation uses artwork drawn on paper instead of computer screens; it’s useful when trying to communicate complex ideas quickly without going into detail about every aspect of your product or service (which would only distract from its main purpose).
- Explainer videos are a great way to explain a complex product or service; they can be used in conjunction with other types of videos to create a complete marketing campaign.
Decide on a story outline
Once you’ve decided on a theme and some basic details about your app, it’s time to build a storyboard. A storyboard is like a map of your app in which each character has an action and a reaction. It helps guide the animation process by giving you an idea of how they will move throughout the video.
The next step is to create an outline for each of your characters or scenes. You can do this by taking notes while watching videos on YouTube or other sources (like Reddit), jotting down key points that stand out as characters interact with each other at certain times during their arcs (think: “he looks angry because he just found out his wife cheated on him!”). This method allows for more flexibility when planning out animations because there isn’t any need for guesswork—you already know exactly who everyone is going after so there’s no need for trial-and-error when creating transitions between scenes!
Produce a script
In order to create an animated explainer video and promote your mobile app, you must first write a script. The purpose of the script is to communicate exactly what you want your audience to know about your app. Make sure it’s relevant and easy-to-understand!
Write down everything from the basic information about your app’s features (e.g., name, logo) until all important details are covered in this step; then start filling out more details such as how people can download it, how much money they need for each feature or package etcetera…
Identify your audience
To make your explainer video successful, you need to have a clear understanding of who your audience is and what they care about. This can be done by identifying four key factors:
- Who are the people who will see this video?
- What do these people care about? (What’s most important to them?)
- Who are their competitors and how do these competitors compare with yours in terms of quality, price, etc.? Are there any unique selling points that set you apart from them or make it easier for consumers to choose between brands? Are there any hot topics or trends within this niche that might affect demand in the future (for example, if everyone starts eating kale because it tastes awesome)?
- What problem does your product solve – and how does it solve it better than anyone else in its category could ever hope to do so successfully through traditional advertising methods like TV ads or banner ads on websites like Google Adwords where Google gets paid every time someone clicks on one of these advertisements which means they have lots more money than they need at present times due mainly because advertisers have been spending too much money trying out new things without knowing whether those things work well enough yet…
Set up your visual style
Visual style is the look and feel of your video. It’s important for you to get it right, because it can help tell your story and set the mood of a video.
Here are some things to consider when setting up visual style:
- How do you want viewers to react? Do you want them to laugh? Cry? Be surprised? Do they need more information about what they’re watching? If yes, then make sure there’s enough time allotted in each scene so that viewers can learn as much as possible without feeling rushed or confused by too many details at once (this happens all too often).
- Are there any particular elements within this scene that might be missed if not animated well enough (such as text boxes)? Make sure those elements are clearly visible against their backgrounds when animating them so audiences will know what they’re viewing during key moments like “actions” or “cuts.”
Create an animatic
An animatic is a rough version of the final video. This can help you visualize the story and see if it works well on your audience’s screens. You can make an animatic with paper and crayons, or even with software like Adobe Illustrator or Camtasia (which is available free). This process is similar for Financial App videos, Educational App Video, or any other Explainer video of your choice.
Create a soundtrack and find the right voiceover talent
You’re going to need a good soundtrack for your video. Make sure the music is upbeat and catchy, but not too loud or distracting. If you can find an artist who has a similar sound to what you have in mind, go with them!
The next step is finding a voiceover talent that matches the style and tone of your script. You may also want to consider hiring someone who specializes in explaining concepts like this—it’s important that they know how to deliver information clearly so viewers understand exactly what they’re seeing on screen.
Prepare your assets for animation
Before you start recording, it’s important to make sure your assets are in order. Make sure you have all of the following: