The international break in the football world is a period where nations temporarily stop their domestic league games and focus on international soccer matches. These international fixtures are usually qualifiers for the world’s biggest soccer showcase the FIFA World Cup… Read more

Football is a very popular sport globally and it attracts massive financial investments, sponsorships and endorsement deals. A lot of revenue is being earned through broadcasting rights and shirt sales. Buying and selling of players is also another lucrative football-related… Read more

As the famous cliche coined by arguably the greatest footballer of all time, the Brazilian Pele goes, football is indeed ‘the world’s most beautiful game’. Although almost everyone would agree that soccer is a ‘beautiful game’; there is also the… Read more

While Western bookmakers compete through expensive contracts and high-profile sponsorships, some Asian operators follow a very different model. Why does a restrained marketing strategy prove effective — and how does it help build long-term trust with audiences? On the Asian… Read more

The current entertainment arena has been overshadowed by the global pandemic which has decimated the livelihoods of many stakeholders. For the local football fraternity in Malta, everyone was forced to take a pandemic-induced football hiatus. Thus, many business suffered and… Read more

The events of the past year and a half have brought mixed fortunes to the entertainment. The uncertainty that engulfed the sporting industry and gaming world about whether normal activity was going to resume without further disruption to company’s operations.… Read more

In a world that is dominated by the traditional footballing giants such as Brazil, France, Italy, Spain, Netherlands, Belgium, Italy, just to mention but a few; football authorities in Malta have made tremendous progress in developing the sport of football.… Read more

There has been a lot of excitement in world football recently due to the current international fixtures over the weekend. Of course, it’s Fifa World Cup Qatar 2022 qualifying matches that have seen some nations that have reached herd immunity… Read more